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Publix most valuable Florida brand, annual ranking shows

Exterior of the newly remodeled Publix at 9420 SW 56th St.
Exterior of the newly remodeled Publix at 9420 SW 56th St. MIAMI HERALD STAFF

Publix is Florida’s most valuable brand, with a value of $6 billion, according to brand valuation and strategy consultancy Brand Finance, which evaluates top brands by country, by industry and against all brands worldwide.

America’s most valuable brands, which have a total value of $2.8 trillion, are ranked in the annual Brand Finance US 500.

Seventeen brands from Florida are included in the US 500 ranking with a total state value of $39.1 billion. Publix, the Lakeland-based grocery chain, grew 10 percent this year. The fastest growing brand is Norwegian Cruise, which grew 52 percent to $2.3 billion. Burger King is the state’s second most valuable brand with a value of $4.5 billion, and Royal Caribbean International is the third most valuable with a brand value of $3.4 billion.

Apple maintained its dominance as the most valuable brand in both the U.S. and the world at $128.3 billion, followed by Google. Disney is the country’s 14th most valuable brand this year, at $32 billion. Coca-Cola has begun to falter; its brand value is down 5 percent to $34.2 billion, dropping to 11th place this year. Coca-Cola was America and the world’s most valuable brand across all industries in 2007, with a brand value of $43.1 billionn. Increasing concerns over the links between carbonated drinks and obesity have begun to undermine what the Coca-Cola brand has represented for over one hundred years, Brand Finance said.

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