Publix is Florida’s most valuable brand, with a value of $6 billion, according to brand valuation and strategy consultancy Brand Finance, which evaluates top brands by country, by industry and against all brands worldwide.
America’s most valuable brands, which have a total value of $2.8 trillion, are ranked in the annual Brand Finance US 500.
Seventeen brands from Florida are included in the US 500 ranking with a total state value of $39.1 billion. Publix, the Lakeland-based grocery chain, grew 10 percent this year. The fastest growing brand is Norwegian Cruise, which grew 52 percent to $2.3 billion. Burger King is the state’s second most valuable brand with a value of $4.5 billion, and Royal Caribbean International is the third most valuable with a brand value of $3.4 billion.
Apple maintained its dominance as the most valuable brand in both the U.S. and the world at $128.3 billion, followed by Google. Disney is the country’s 14th most valuable brand this year, at $32 billion. Coca-Cola has begun to falter; its brand value is down 5 percent to $34.2 billion, dropping to 11th place this year. Coca-Cola was America and the world’s most valuable brand across all industries in 2007, with a brand value of $43.1 billionn. Increasing concerns over the links between carbonated drinks and obesity have begun to undermine what the Coca-Cola brand has represented for over one hundred years, Brand Finance said.
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