Business

The Force joins Magic Leap, Lucasfilm for ‘Star Wars’ augmented reality

Rony Abovitz is founder and CEO of Magic Leap, based in South Florida.
Rony Abovitz is founder and CEO of Magic Leap, based in South Florida. Miami Herald file

Imagine R2-D2 and C-3PO dropping into into your living room or office.

Magic Leap on Thursday announced a strategic partnership with Lucasfilm’s ILMxLAB. Together the companies will be producing Star Wars-related content for Magic Leap’s technology. As part of this new relationship, the two companies will open a “semi-secret” research lab with developers and researchers from both companies including from Lucasfilm’s Story Group. The lab will open in June in San Francisco’s Presidio, and together the companies will be producing Star Wars-related content for Magic Leap’s “Mixed Reality” technology.

The partnership was announced at the WIRED Business Conference in New York, and Magic Leap and Lucasfilm also released a proof-of-concept video demonstrating an ILMxLAB-produced Star Wars scene shown with Magic Leap's tech. It’s one of the closest looks yet of the secretive augmented reality technology Magic Leap calls "Mixed Reality.”

The new video stars everyone’s favorite droids, C-3PO and R2-D2.

“Lucasfilm has created some of the most iconic characters of our time. Ones that dare us to dream, unlock our imagination and excite us to go on a journey with them,” said Magic Leap founder and CEO Rony Abovitz. “Magic Leap is creating a whole new medium: Mixed Reality Lightfields, designed to harness the power of your imagination and take you to places you never thought possible. Collaboration between our two companies is a perfect fit, and I can't wait to share the results with the world.”

The secretive and heavily funded Magic Leap is based in South Florida, where it is building out a 260,000 square foot headquarters in Plantation. With hundreds of employees and $1.4 billion in venture capital, Magic Leap has offices around the world, including Silicon Valley, Los Angeles, Austin, Seattle, Israel, the United Kingdom and New Zealand.  

 

  Comments