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The ultimate SUV? For $350,000 and up, it should be.

Rolls-Royce rolls out its SUV with a leather interior made from bull's hide. Price: $350,000 and up

Rolls-Royce rolls out its new SUV with an interior made from bull's hide and floor mats made from lambswool. Price, $350,000 and up.
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Rolls-Royce rolls out its new SUV with an interior made from bull's hide and floor mats made from lambswool. Price, $350,000 and up.

Add Rolls-Royce to that growing list of luxury brands now offering an SUV.

Discriminating adventurers got their first look at the newest — and arguably most luxurious — SUV recently at the unveiling of the new all-terrain Rolls-Royce SUV, courtesy of Miami's Braman Rolls-Royce.

The new Rolls-Royce Cullinan comes with a tailored leather interior, V12 engine and air suspension for those 155 mile-per-hour off-road rallies. Customers pay $350,000-and-up for a completely customized vehicle. Don't forget to add the umbrella; it pops out of the car frame.

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