New CEO named at Zimmerman Advertising

The former chief marketing officer of Zimmerman Advertising has returned, this time as CEO. The Fort Lauderdale-based company announced his return this week.

Michael Goldberg was CMO at Zimmerman from 2003-2011. Before taking the chief executive job, he was a partner and chief marketing officer at Deutsch Inc. in New York. He replaces former CEO Pat Patregnani at Zimmerman.

The advertising agency is an Omnicom Group company.