Uber will begin notifying passengers when they are riding with military veterans, service members or their families, the ride-hailing giant said in a Veterans Day announcement.
It’s an effort to make it easier to pay tribute to and connect with military service men and women, the company said. When a rider is matched with a driver from the military community – Uber has nearly 70,000 of them nationwide – a card will appear in the rider’s app letting the rider know. “This is our way of showing our thanks to those who have served, and to bring our community closer together,” said Emil Michael, Uber’s chief business officer.
Uber has also partnered with the Fisher House Foundation to provide 6,000 $25 gift cards for free rides for families staying at Fisher House locations in Miami, Los Angeles, Houston, St. Louis and Washington, DC. The nonprofit Fisher House provides free housing near VA hospitals for military families to use while their loved ones are in the hospital.