H&M to open Thursday at Pembroke Lakes Mall

H&M, or Hennes & Mauritz — the popular retailer that offers the latest trends at affordable prices — will open its newest store in South Florda at the Pembroke Lakes Mall, at noon on Thursday.

The 20,000 square-foot H&M will offer collections for ladies, men, young ladies and young men, with separate “store within store” sections for accessories, lingerie, and sports apparel. The location will also carry the Swedish retailer’s children’s collection, as well as its plus-size line, H&M+.

H&M said it will open multiple locations in Florida this fall, and will be kicking-off the “H&M Fashion Road” trip at the Pembroke Pines opening. Customers who travel to H&M store openings within the state through October will have the opportunity to win a $1,000 H&M shopping spree as well as a chance to go to New York City for the unveiling of the Isabel Marant for H&M Collection.

To further celebrate its opening day, H&M will offer the first 100 shoppers in line at its new store an H&M t-shirt and “Access to Fashion Pass,” valued from $10 to $300.

The new H&M store is at 11401 Pines Blvd., Pembroke Pines.