Weston Dining Group offers incentive program

If you frequently dine in the Weston Town Center, this restaurant program could work for you.

Customers in the Weston Dining Group’s loyalty program can earn one point for every dollar spent; with 500 points, customers receive a $50 gift certificate which can be used at any of its venues in the center — three restaurants, a wine bar and a dessert shop..“We want to offer customers a chance to earn rewards that can be spent at any of our restaurants,” said Jamie McDonnell, owner of the Weston Dining Group.Customers can purchase a pizza at Del Vecchio’s pizzeria or burgers at Stop Burger, have a glass of wine at Libation wine bar, savor steaks, seafood and other dishes at East City Grill and finish with homemade ice cream and desserts at Udder Sweets, the dining group’s latest addition. Stop Burger also offers celebrity-themed burgers in addition to its regular menu. The Dan Marino burger, a sandwich created by the Miami Dolphins former quarterback, with 50 percent of the profits from every Marino burger purchased benefiting the Dan Marino Foundation,.Customers can join the incentive program by filling out a registration card at any one of its restaurants or by visiting the group’s website.McDonnell said he hopes to attract people to Weston Town Center, the site of each restaurant concept.“We want to give consumers the ability to do progressive dining,” McDonnell said. “It’s an opportunity for customers to have a range of selections, all in one setting.”

If you go

What: Weston Dining Group.

Where: East City Grill, Del Vecchio’s, Stop Burger, Libation and Udder Sweets at Weston Town Center, 1675 Market St, Weston.