David Beckham doesn’t drink very often, but when he does it’s Haig Club. The soccer superstar, who retired from the sport in 2013, recently hitched his wagon with Diageo for a new single grain Scotch whisky, in liquor stores and such bars as Prohibition, Hyde and Bagatelle.
Beckham suited up (literally) for a two star-studded events this week at 93 Palm, Al Capone’s former mansion turned glam event space. “This is very cool and fun to hold a couple of Haig evenings in a place with such history,” he said Wednesday of the famed gangster’s waterside 1922 Palm Island mansion now done up South Beach style. “We did recently one at [London landmark] Wellington Arch and it was amazing. As a kid I used to drive past that building.”
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What intrigued Beckham most was the legacy behind the company. The House of Haig is more than 400 years old, one of Scotland’s oldest grain family owned whisky dynasties.
“I mean, that’s what excited me about this whole project, actually,” Beckham said. “For me as an Englishman, history and heritage are something we are blessed with in our country.”
No matter that England and Scotland have long been rivals on the soccer field. “I’ve been asked that question, ‘How did you feel working with a Scottish brand?’ But whisky is such an important part of their culture and life.”
You’ll notice something different about the Haig Club bottle — blue, sleek and square, it actually more resembles something that would hold cologne.
“At first, we were talking and me being very traditional, I was like, ‘This doesn’t look like a whisky bottle.’ But it’s really grown on me.”
That’s because there’s a reason behind the color and shape.
“Distillers use blue nosing glasses so that they aren’t swayed by the color of what they’re tasting,” explains the father of four. “And the reason for the copper cap is that is what the stills are made of. Those are important details. And for anyone who knows me — the brands I’ve been a part of over the years — I’m very hands on.”
So we had to ask Becks: neat or on the rocks? Both, for the record.
For nonscotch drinkers Haig Club has come out with some original recipes tested out on such celebrities as actress Kate Walsh, Dascha Polanco and athletes Scottie Pippen and Ryan Tannehill, all guests at Haig Club’s two VIP soirees at 93 Palm.
Not in attendance but there in, um, spirit: wife Victoria “Posh Spice” Beckham, whom her husband says is normally a red wine or champagne kind of gal.
“I remember bringing home a bottle and sitting down with her and she said, ‘I really don’t want to try it. I don’t like it.’”
Consider the pop star turned fashion designer a convert.
“Victoria was very happy,” he says with a laugh. “All of a sudden, she’s into our whisky.”