If image really is everything, then there is nothing like having a top Instagram influencer in Miami capture some memorable visuals for your brand.
That’s what Toyota was looking for when it engaged Instagram influencers in Miami in a curated, weeklong program consisting of Toyota fleet loans, two media mixers at clever Miami restaurants and a custom scavenger hunt with unexplored Miami landmarks.
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Toyota leveraged relationships with hobbyist and professional photographers who know each other, mainly through Miami “Instameets”, and who all have large Instagram followings.
Throughout the week, the Instagrammers visited quirky spots like the Blue Starlite Urban Drive-In theater, the submarine fins at Pelican Harbor Park and the Ancient Spanish Monastery. Instagrammers incorporated the Toyota brand while paying tribute to all the places and people that make Miami unique.
Winners were chosen based on total number of landmarks visited (through a partnership with Miami.com and the Scavenger Hunt app Scavify), total reach and most creative moment captured with Toyota’s cars. Prizes, too, were creative — a sustaining membership to PAMM (Perez Art Museum Miami), a hefty Amazon gift card and tickets to Cirque in Miami.
@on___amission (Florinda Gali) won for most landmarks visited
@cynlagos (Cynthia Lagos) won for most impressions/greatest reach
@parcialmentenublada (Diana Larrea) won for best photo
@on___amission: Florinda Gali
@andrewhector: Andrew Hector
@oasisjae: Jose Narvaez
@hi_tola: Tola Osokoya
@parcialmentenublada: Diana Larrea
@witness_x: Jerry Kestel
@cynlagos: Cynthia Lagos
@gabe_media: Gabriel Sanchez
@woosupreme: Edgar Woo
ANCIENT SPANISH MONASTERY
16711 W Dixie Highway North Miami Beach, FL 33160
THE MUSEUM OF CONTEMPORARY ART (MOCA)
770 NE 125th Street North Miami, FL 33161
SUBMARINE FINS AT PELICAN HARBOR PARK
1275 NE 79th Street Miami, FL 33138
149 W 21st Street Hialeah, FL 33010
PÉREZ ART MUSEUM MIAMI (PAMM)
1103 Biscayne Boulevard Miami, FL 33132
STATUE OF THE MOTHER OF MIAMI
301 Biscayne Boulevard Miami, FL 33132
3500 N Miami Avenue, Miami, FL 33127
SOYA E POMODORO
120 NE 1st Street Miami, FL 33132
THE INTERCONTINENTAL – THE DANCING LADY
100 Chopin Plaza Miami, FL 33131
BLUE STARLITE DRIVE-IN MIAMI
7290 10 SW 168th Street, Miami, FL 33157
CHARLES DEERING ESTATE
16701 SW 72nd Avenue Miami, FL 33157
CORAL CASTLE MUSEUM
28655 S Dixie Highway Miami, FL 33033
BRITTO’S BEACH BALL AND PALM TREES
Fifth Street and Alton Road Miami Beach
1001 Washington Avenue Miami Beach, FL 33139