Colombian reggaeton hitmaker J Balvin was on the Miami party circuit Thursday night, celebrating the release of his new album, “VIBRAS,” first with a private release party with Univision Radio and then with his closest friends at an Es Nuestro Momento Celebration at Komodo.
In 2016, Balvin teamed up with Buchanan’s Whisky for the “Es Nuestro Momento” (It’s Our Moment) campaign in celebration of Hispanic Heritage Month and last night it was Balvin’s moment as he was feted for being a huge crossover star whose music is entirely in Spanish, VIBRAS, included.
It’s all about the vibes,” he told NBC News. “It’s an album that we made with so much love–proving and showing the world that Spanish is becoming the new.”
The new what? The new new.