Kathie Lee Gifford at Boca Bachannal

Despite the early hour, it’s no secret that Kathie Lee Gifford loves her Wine Wednesdays with Today cohost Hoda Kotb. Now the TV personality has turned her liquid hobby into a side business.

Gifford is the “celebrity vintner” at the 13th annual Boca Bacchanal this weekend. She’ll represent her GIFFT line of wines, a 50-50 partnership with Monterey, California’s Scheid Family Wines. Catch her bubbly self Friday night at a kickoff party Boca Raton Airport’s Atlantic Aviation hangar and sample the collection, which is also served on Carnival ships (Wine Enthusiast gave the red an impressive 91 out of 100 points and the chardonnay 88.)

If asked, Gifford — who along with husband Frank Gifford has had a home in the Keys for 20 years — is hard pressed to answer the tough question: red or white? Gifford would only say she was looking forward to introducing a “spectacular” pinot noir rose shortly. No playing favorites.

At 61, Gifford not only looks terrific but also is the same ball of energy she was when she lovingly sparred with Regis Philbin during a 15-year run (1985–2000) on Live! with Regis and Kathie Lee.

“Thankfully I rarely have what one would consider a typical day. I like to mix it up,” she says. “I’m doing more acting recently [e.g., Girlfriends’ Guide to Divorce]. I also do weekly podcasts, and I’ve been traveling to various cities to introduce GIFFT to everyone.”

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