This is what you would call cosmetics in action: Avon’s new Mega Effects mascara comes with an ergonomic applicator, the so called Wonderbrush, hat the user can customize to the shape of your lash. The long lasting formula claims to be sweat-proof, non-flaking and non-smudging. It launches in mid-July. Also coming to Avon in August: an Ultra Color Lipstick, Glazewear Lip Gloss and True Color Eye Shadow. New formulas, check. New packaging, check. More at #AvonMakeup.