Food & Drink

Where’s the beef? Burger Beast Museum to open at Magic City Casino

Artifacts from burger restaurants inundate the offices of Burger Beast. Miami blogger Sef Gonzalez, better known as the Burger Beast, is set to open the Burger Beast Museum at the Magic City Casino.
Artifacts from burger restaurants inundate the offices of Burger Beast. Miami blogger Sef Gonzalez, better known as the Burger Beast, is set to open the Burger Beast Museum at the Magic City Casino. For the Miami Herald

For years, Miami’s Burger Beast blogger Sef Gonzalez has had a passion for collecting burger-based artifacts.

With nowhere else to store it, he has taken his love of collecting food memorabilia and will soon put it on display for the world to enjoy.

Gonzalez will soon open the Burger Beast Museum at Magic City Casino in Miami.

“This is historical, but it’s not only burgers, but also comfort food,” he said, while aligning items at Burger Beast headquarters in Miami. “I have a giant Kentucky Fried Chicken collection, other things that are not necessary burgers. I have pizza trays, too.”

The 1,200-square-foot museum is under construction with the help of friends and family. Gonzalez hopes to open the museum later this year.

Gonzalez has launched an Indiegogo funding campaign, which has a goal of $50,000. So far, he has raised about $5,800. The contributions will help pay for fixtures in the museum.

The burger lover has been searching for historical items on the Internet and throughout the country.

“A lot of things came from me thinking, ‘I remember these things’ and me investigating and searching,” he said. “Yes, I search on eBay, but when my wife and I travel, we buy things at thrift and antique stores.”

Gonzalez started his burger blog in 2008. Burger Beast documents the South Florida burger and comfort food eatery scene. He also produces culinary events throughout the year.

Although there is much work in creating a museum, Gonzalez credits his wife, Marcela Sequeira, for the support.

“It’s been a while but I am sure the museum is going to be amazing,” she said. “He comes up with the concepts and I kind of make it happen.”

He was motivated to open the museum after a friend gave him an artifact from the now-defunct Burger Chef restaurant.

Gonzalez has been purchasing and collecting items for about seven years and has spent around $50,000. His most expensive item is a McDonald’s Big Mac statue that was featured at the restaurant’s playgrounds. It is worth $2,600.

For help on documenting accurate information on the artifacts, he has reached out to the businesses.

Currently, some of the items are stored in the Burger Beast headquarters and will later transfer to the museum. These artifacts include old Burger King signs, employee uniforms to be displayed on mannequins, trays, cups and more. The museum will also feature a screen looping classic commercials from the restaurants and the items will be staged in chronological order.

“Opening up a museum is not for someone who wants to become a millionaire,” he said. “It’s because you are passionate about it and you want to spread the history.”

To donate, visit http://www.burgerbeastmuseum.com/donate/

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