Food & Drink

Why did 'Shark Tank' bet on these Jerks who created filet mignon jerky?

Jordan Barrocas, co-founder of Three Jerks Jerky with friend Daniel Fogelson, appeared on ABC’s ‘Shark Tank’ in fall 2015 and earned a $100,000 investment from Daymond John. Now the two friends manage Three Jerks Jerky with Ray Rastelli III. Three Jerks Jerky makes and sells an all-natural beef jerky made with filet mignon.
Jordan Barrocas, co-founder of Three Jerks Jerky with friend Daniel Fogelson, appeared on ABC’s ‘Shark Tank’ in fall 2015 and earned a $100,000 investment from Daymond John. Now the two friends manage Three Jerks Jerky with Ray Rastelli III. Three Jerks Jerky makes and sells an all-natural beef jerky made with filet mignon. emichot@miamiherald.com

Startup Spotlight: Three Jerks Jerky created a line of filet mignon beef jerky that is all natural and scored a Daymond John investment on Shark Tank. Now the startup has expanded, even offering burgers.

Company Name: Three Jerks Jerky

Offices: Miami, Los Angeles, New Jersey

Concept: Why should something as incredible as filet mignon be relegated to special occasions and celebrations? Friends Jordan Barrocas and Daniel Fogelson didn’t think so, so they formed Three Jerks Jerky and created a beef jerky that is and all natural and that fans say is melt-in-your-mouth delicious.

Story: After being disappointed with all of the jerky available — it was either too tough to eat or loaded with so many chemicals it was scary — Barrocas and Fogelson decided to make their own. “We didn’t want to make regular old jerky and felt that we needed something special. Filet mignon it was,” said Barrocas, who earned an MBA from the University of Miami and worked in the footwear industry before taking the entrepreneurial plunge.

After going door to door to stores with their samples they caught their first big break. “We aired on ABC’s ‘Shark Tank’ in October 2015 and partnered with Daymond John. The exposure from the show produced an overnight growth spurt and we expanded 600 percent in two months,” Barrocas said.

[Read more: Miami entrepreneur will feed beef jerky to the sharks]

That short growth spurt brought more than a million dollars in sales but also significant challenges: They couldn’t supply the demand and maintain their production standards. “Our production partners were at max capacity and we weren’t coming close to filling our orders on time,” Barrocas said. To keep the wheels from falling off and alleviate growing pains, Daymond John introduced Three Jerks to Rastelli Foods Group, and they partnered up. “Rastelli quickly organized a supply chain for our filet mignon, improving price and reliability. They took control of managing our production schedules and sources new manufacturers for us,” Barrocas said. “Daniel and myself could get back to focusing on our brand and selling our jerky — essentially back to the Jerks we once were.”

Three Jerks Jerky is expecting to close the year up another 500 percent over last year, due to growth in the retail business, including expanding into Publix, Hy-Vee and Meijer grocery chains. Three Jerks offers five core filet mignon jerky flavors: Original (the best seller by far); Memphis BBQ; Chipotle Adobo; Maple Bourbon Churro; and Hamburger (yep, it tastes like a burger). A two-ounce pack (two servings) is $8.99 on threejerksjerky.com.

Next year, a new flavor will join the lineup. “It’s a teriyaki flavor that we developed in partnership with the company Soy Vay. They make the most amazing teriyaki sauce and I have been purchasing it for as long as I can remember. We figured the best teriyaki sauce and the best jerky were a match made in heaven,” said Barrocas, who enjoys cooking.

Beyond Jerky: The partnership with Rastelli has also helped the company introduce two burger varieties this past August: 100 percent Filet Mignon and the first-ever-to-market Pork Belly Blend (60 percent beef filet, 40 percent pork), Barrocas said. “Just like our jerky, the burgers are made from only the most premium cuts and contain no preservatives or artificial ingredients.”

Launched: October 2013

Website: www.threejerksjerky.com

Management team: Jordan Barrocas (based in Miami), Daniel Fogelson (Los Angeles), Ray Rastelli III (New Jersey)

No. of employees: Five

Financing: Primarily self-funded. Launched on Kickstarter and raised $40,000. Appeared on “Shark Tank” in 2015 and secured a deal with Daymond John, resulting in an investment of $100,000.

Recent milestones: Appeared on Shark Tank in October 2015. Secured an investment deal with Daymond John and grew the business 650 percent in 2015. Have since joint ventured with Daymond John and Rastelli Foods Group to create a partnership with strengthened supply chain and operations. Consequently, have lowered unit costs and are on pace to grow an additional 250 percent in 2016. Three Jerks has broken through in major grocery retail in the fourth quarter with Publix, Michigan-based Meijer and Iowa-based Hy-Vee.

Biggest startup challenge: Maintaining quality, consistency and on-time delivery through hyper-growth.

Next step: Deepen retail presence with continued supply chain growth and operational efficiencies with Rastelli partnership.

Follow Nancy Dahlberg on Twitter @ndahlberg

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