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When do you start back-to-school shopping?

Do you refuse to utter the words "back-to-school shopping" before Aug. 1 -  or are you already stockpiling notebooks and uniforms?

The LA Times reports that parents are expected to spend less on back-to-school this year and that many are already shopping: 

"Parents shopping for school-age children are getting an early start with 23.9% of families saying they are already scouring the racks and nosing through shelves. That’s the highest percentage ever of consumers launching their back-to-school preparations two months before classes begin."

What's your plan?