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Real Living First Service Realty expands in Broward County

With a new office in Hollywood and more locations planned for the future, Real Living First Service Realty is expanding strongly into Broward County.

“Our goal is to be number one in South Florida,” said Eduardo San Román, GRI, president and CEO of the fast-growing, full-service real estate company. “For 29 years, we have been a leader in serving our region under all market conditions.”

On May 1, the dynamic firm is opening a new Broward office at 3391 Sheridan St. in Hollywood. “We have a well-trained team who are ready to help buyers and sellers navigate today’s challenging market,” said district sales manager Robert Goldberger, a 19-year veteran. “We are well-qualified to handle short sales and other distressed property situations.”

Noting that Real Living First Service Realty has had a very successful Pembroke Pines office for several years, George C. Jalil, regional manager, Broward Division, said the firm’s immediate plans call for new offices in Miramar, Plantation and Weston, with continuing expansion to other Broward markets.

“Under San Román’s visionary leadership, Real Living First Service Realty continues to invest in the future,” said Armando Díaz, chief operating officer. “While other firms have been closing down, he made the decision to go against the trends. We have opened seven new offices since 2008 and now we are the second largest privately owned real estate company in South Florida.”

Real Living First Service Realty offers buyers and sellers the benefits of a coast-to-coast relocation program as well as local, national and international marketing tools, which showcase their homes to buyers around the world. For buyers, Real Living First Service Realty offers mortgage loans and title insurance as well as brokerage services.

“We want to simplify the complex process of buying a home,” said Díaz. “Our experienced team makes sure the transaction goes smoothly, and we can close the sale at any of our office locations – a real convenience for buyers.”

Jalil notes that Real Living First Service Realty is reaching out to successful Broward agents, offering high commissions, online and print marketing support, training programs and award-winning agent websites with cutting-edge technology.

“We give agents the tools they need, such as free advertisements in The Miami Herald and El Nuevo Herald, as part of our 360-degree marketing program,” he said. “It’s really the best of both worlds.”Last year Real Living First Service Realty was the top recruiter in the nationwide Real Living network, adding 392 new agents to surpass the 900-agent mark. The firm now has 13 offices in Miami-Dade and Broward. “We still have room for two or three more offices in Miami-Dade,” added Thamara Assef, general manager.

A full-service real estate brokerage franchise company, Real Living is an affiliate of Brookfield Residential Property Services, a leading global provider of real estate and relocation services, technology and knowledge. In 2009, Real Living maintained an industry-leading customer satisfaction rating of 96 percent based upon research by an independent research firm. For more information, visit