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Project leading downtown’s condominium turnaround

The news of Downtown Miami’s rapid emergence from the housing turndown reached a national audience Wednesday of last week when viewers of NBC’s popular Today Show got a glimpse of Icon Brickell, which reporter Michelle Kosinski called, “one of the swankiest buildings in Miami.”

“It’s ‘location, location, location’, followed by unbelievable amenities and incredible views,” explains Alicia Cervera Lamadrid, president of Icon’s exclusive sales agent, RCRS.

“In the last few months,” says Neisen Kasdin of the Miami Downtown Development Authority, “the inventory has been flying off the shelves.” There is reason to believe that the optimistic attitude at Icon is justified.

“Every analyst we talked to said people are picking these up for very low prices, especially for this market,” Kosinski said in her report. “They also like the mix of investors they’re seeing… it’s not the vulture funds who are buying these. It’s young families, mom and pop from up north, foreign buyers… [people] who are actually going to live here.”

The lifestyle afforded by Icon Brickell is the perfect complement to its inspiring setting. Before views of the bay and skyline, daily life is marked by exceptional beauty and comfort. Marble baths, granite kitchens with Sub-Zero and Wolf appliances and other hallmarks of luxury are incorporated to make the most of the Icon lifestyle.

An infinity-edge pool the length of a football field is the focal point of Icon’s “Park in the Sky.” From the vantage point 100 feet in the air, the uninterrupted vista takes in the sweep of Brickell and the Downtown skyline, across Biscayne Bay to Miami Beach, Fisher Island and Key Biscayne.

Inside, Eos restaurant serves exquisite cuisine day and night. In addition, the 28,000-square-foot Viceroy Spa at Icon Brickell is a temple to personal comfort and health. Fitness can be approached from countless angles, with equipment and instruction in various forms of strength training, cardio and core conditioning, yoga, Pilates and spinning.

Along with the additional appeal of immediate occupancy, clear titles, hassle-free closing and deeply reduced pricing, it is no surprise that Icon Brickell has led the way to a Downtown turnaround.

The sales gallery and designer models are open daily, Monday through Friday, 10 a.m. to 6 p.m. and Saturday and Sunday, 11a.m. to 5 p.m. For more information, call 305-371-1411 or visit