For nearly three decades, Starwood Hotels & Resorts Worldwide, Inc., one of the leading hotel and leisure companies in the world, has owned a coveted piece of oceanfront property in Bal Harbour Village. Located directly across the street from the famous Bal Harbour Shops on 1,000 feet of pristine white sand beach, it was the original site of the Hotel Americana, one of South Florida’s first luxury hotels built in 1956. In 1980, the property was transformed into the Sheraton Bal Harbour Beach Resort and served as a playground for international jetsetters, Hollywood celebrities and political leaders. Just over a year ago, Starwood closed the Sheraton Bal Harbour to make way for one of the company’s future landmarks – the St. Regis Resort & Residences, Bal Harbour, scheduled for completion in 2011, a company spokesperson says.
While most developments in the company’s portfolio are managed or franchised, there are those unique opportunities where Starwood takes a lead role – St. Regis Resort & Residences, Bal Harbour being one such instance.
“This is a very special property,” explains Serge Rivera, chief executive officer of Starwood Vacation Ownership, Inc. “We are pleased with all that has been accomplished to date, and have our top design, development, architecture and construction talent working each day to deliver a flagship that will set the tone for South Florida and St. Regis in the 21st century.”
Combining classic sophistication and modern luxury, the St. Regis brand remains faithful to its commitment to excellence. Founded by John Jacob Astor IV in 1904 with the opening of the original in New York City, the select collection of St. Regis hotels evolved over the last 105 years share a reputation for offering discerning guests and residents a unique luxury dimension in the best destinations worldwide. Plans for this brand to globally continue its legacy include new expansion across the Americas to include Atlanta, Bahia Beach, Bal Harbour, Deer Crest, Kanai, Mexico City and Punta Mita. There are also plans to open St. Regis properties in Bangkok, Chengdu, Jakarta, Kuala Lumpur, Lhasa, Nanjing, Osaka, Sanya Yalong Bay and Tianjin. In the Middle East, the St. Regis brand will continue to expand in Abu Dhabi, Bahrain, Cairo and Doha. The distinctive trait of the St. Regis experience is customized service and attention, coveted locations and luxurious design.
All of which are key characteristics the St. Regis Resort & Residences, Bal Harbour embodies in its three stunning, 27-story towers that feature one-, two-, three- and four-bedroom luxury residences, ranging from 1,777 to 6,848 square feet. Floor-to-ceiling windows and expansive balconies, measuring from 455 to more than 1,300 square feet, provide unparalleled views of the Atlantic Ocean and Biscayne Bay, while residents may have the option to enjoy such hotel amenities as signature butler services, pre-arrival grocery shopping, in-residence dining, chauffeur, housekeeping, and pet services. Residences are offered from $1.9 million.
This summer, St. Regis Resort & Residences, Bal Harbour will showcase a construction milestone. “We have successfully completed vertical construction of the center hotel tower and are preparing to top off the north residential tower,” says Rivera. “The south residential tower top-off is scheduled to follow suit in early 2010.”
Current design plans include 268 ultra-luxurious residences in addition to a St. Regis hotel, oceanfront dining, a 12,000-square-foot Remède Spa and serene gardens with multiple pools, water features and sculptures. More information is available by calling 888-943-7473 or visiting online at www.StRegisBalHarbour.com/elegance.