Pauldine France has taken an unconventional approach to commercial and luxury real estate that has propelled her to the top of the game.
“I do not use photographs on my business cards,” she said, “nor do I take on dozens of clients or wear clothing that I find unfit to conduct business.”
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A senior director at RKF, the retail leasing and brokerage firm, this University of Florida graduate with a background in diplomacy is proof that hard work and refined style can render excellent results. Over the next five years, she’s zeroing in on developing her own mixed-use projects.
“I’m particularly bullish on serviced rental apartments,” she said.
And she is laser-focused on achieving her goals while taking care of her clients. “I never have more than 20 emails, I answer my telephone calls myself, and I provide service of quality, not quantity.”
And, for the record, clothing that she finds fit for business? Adam Lippes, Aritzia and Helmut Lang are among her go-to designers.
Raised between Miami and Haiti, France has her bag of tricks for staying cool while doing site visits on scorching days. “Wearing linen helps this island girl.”
Now she lives part time between Brickell and Long Island City. She said she finds the Manhattan skyline “invigorating and inspiring,” while she revels in Miami’s flexibility and business potential.
‘I provide service of quality, not quantity.’
Find her here doing her eight-minute walk to the office in flip-flops, sunglasses on, cellphone in hand, while toting her Valentino heels in a YSL bag.
Her art preferences lean toward vibrant colors: the outdoor dynamics of the ’80s Brooklyn art scene and Wynwood Walls.
“There is a visual and emotional warmth that I’m accustomed to reflected in my personality, my home décor and style of dress,” France said. “Color invigorates.”
A devotee of Art Basel Miami Beach since its beginning, France said she appreciates the inclusion of street and urban art in galleries. She also enjoys viewing works from Italian chiaroscuro master Caravaggio, color explorer Paul Gauguin and surrealist bad boy Salvador Dalí.
She bought a piece at last year’s Basel, a large oil canvas painting by a muralist that sits in her condominium’s living room.
“I hope another piece captures my heart,” she said of this year’s Art Week, “and that I can afford it.”