Everything But Water, the largest specialty swimwear and resortwear retailer in the United States, opens its first Miami Beach location this week inside the 1 Hotel South Beach, 2323 Collins Avenue, and INDULGE has your sneak peek.
Inside Everything But Water’s New South Beach Boutique
The 1,500-square-foot store is a mix of modern urbanity and beach chic with exposed high ceilings, a polished concrete floor and rattan accents. The store has a deep selection of colorful pieces, including Miami-only offerings from Agua de Coco, Carolina K, Luli Fama, Adriana Degreas and Tori Praver; of-the-moment brands such as Marysia Swim; and specialty beauty products such as sea-salt hair texturizer and coconut milk bath soak from Herbivore Botanicals and sunscreen from Supergoop.
With the opening of the store, Everything But Water will launch its Water is Everything ocean conservation initiative, which is supported by a 30-piece capsule collection of items that donate 25 percent of proceeds toward the 5 Gyres Institute. The collection includes an exclusive offering of swimwear made from recycled plastic bottles by California-based Vitamin A Swim. A two-day event in partnership with the hotel on April 4 and 5 will create awareness and raise funds to support the health crisis of plastic pollution in the ocean.
This is the first resort hotel location for Everything But Water and its only location on South Beach (other locations include Aventura and Dadeland malls).
“We are thrilled to bring the best in swimwear, resortwear and accessories to such a special South Beach location that truly exemplifies the resort lifestyle spirit,” said Sabra Krock, Everything But Water’s creative director. “1 Hotel is a chic, luxurious vacation destination, a perfect complement to our offering.”