For the fourth year, French fashion brand LACOSTE is the official outfitter of the Miami Open, presented by Itaú. You’ll find tournament staff, ballkids and volunteers decked out in LACOSTE threads – not to mention pro tennis players who are sponsored by the brand, like Novak Djokovic, Hyeon Chung, Roberto Bautista Agut, Dominika Cibulková, Benoît Paire, Guillermo Garcia-Lopez, Christina McHale, Jérémy Chardy, Pierre-Hugues Herbert, Pablo Cuevas, Nicolas Mahut, Kristie Ahn and Filip Krajinović.
Ahead of the tournament, which runs March 19 to April 1, LACOSTE has unveiled its Miami Open collection, now available at lacoste.com. You can also find the co-branded collection, including apparel and accessories for men, women and children, at the LACOSTE boutique onsite at Crandon Park and at select LACOSTE stores around Miami.
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If you can’t get to the tournament, LACOSTE has activations going on throughout town:
- A viewing lounge outside LACOSTE’s Lincoln Road boutique, where guests can relax and watch the tournament on the big screen.
- A ping pong plaza at Aventura Mall, where visitors can play table tennis and relax in between shopping. LACOSTE will also station several “selfie crocodiles” throughout the mall, where consumers can pose for pictures to be shared on social media for a chance to win Miami Open tickets.
- Tennis player and ambassador signings at LACOSTE boutiques in the Miami area, including appearances by Gustavo “Guga” Kuerten.