Beauty

She took Conscious Coconut from an idea to a top-selling brand

Conscious Coconut is a Miami-based brand of coconut oil that is fair-trade certified, and a portion of proceeds is used to combat childhood hunger.
Conscious Coconut is a Miami-based brand of coconut oil that is fair-trade certified, and a portion of proceeds is used to combat childhood hunger.

While teaching and traveling in Thailand, Danielle Conte was dazzled by the ubiquity — and versatility — of coconut oil. She watched locals use it for everything: moisturizer, hair conditioner, nutritional supplement, makeup remover, bug-bite soother.

“By the time I got home to Florida, I was such a coconut-oil advocate that I was gifting it to people in mason jars,” Conte said. Her friends prompted her to think bigger. The result? Conscious Coconut, a line of travel-friendly organic coconut oil that’s been embraced by top local resorts (1 Hotel South Beach stocks it in every room) and boutiques, including Flow at the Sacred Space.

sidebar 2 Danielle of Conscious Coconut
Danielle Conte of Conscious Coconut discovered the benefits of coconut oil during a trip to Thailand.

Conscious Coconut gives back

Conte sources the finest coconuts (“They’re not all created equal!”) and formed a fair-trade co-op that hand-presses the oil in small batches to preserve its antibacterial and anti-inflammatory powers. Once the products arrive in the United States, they’re packaged by adults with developmental disabilities. For every tube sold, Conscious Coconut gives a child a meal through Feeding America — 120,000 so far.

Untouched by machines, the luxuriously light oil sinks right, leaving skin radiant. The fact that the graphic tube looks super-glamorous in a beach bag is an added bonus. consciouscoconut.com.

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