No models were harmed in Ralph Lauren's Polo show Monday night.
In fact, no models were used at all.
Instead, four-story high holograms of beauties sporting the veteran designer's latest collection strutted their stuff in a smoky haze over Central Park's lake by Cherry Hill.
Think Attack of the 50 Foot Woman meets Vogue.
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Leave it to Ralph to impress the most jaded New Yorkers, who were escorted to the verdant, open space from Central Park West and 72nd Street in golf carts. You could hears oohs and aahs amid thumping house music as this most unusual 4D fashion spectacle played over and over again on a loop.
Eventually, a hologram of Lauren himself appeared, taking a bow the way designers do after an ordinary, 3D fashion show.
Lauren was actually at the party in the flesh, smiling and welcoming guests who were treated to beef sliders, lobster rolls and artisanal tomato salad at makeshift stations. Bars were set up along the perimeter of the lake with preppy looking servers dressed in white shirts with Polo's signature horse insignia.
The air was nippy and crisp; Fashion Week darling Kendall (who professionally dropped her last name of Jenner) was overheard saying she was chilly. Nope, you're not in Calabasas anymore.
Also spotted in the tony crowd: singer Ciara; actor Ben Stiller, models Lily Aldridge, Hilary Rhoda and Karolina Kurkova; power stylist Rachel Zoe; and polo player/Ralph Lauren spokesman Nacho Figueras.