Cuban music in Miami has taken another leap from blacklist to blockbuster.
The Miami-based radio chain SBS (Spanish Broadcasting System) is launching a station built around Cubaton, or Cuban Reggaeton, reports Billboard Magazine. Cuba's version of the popular Latin urban music, whose top acts include Gente de Zona and Jacob Forever, will dominate the programming at SBS's Ritmo 95.7 FM starting Monday, reports Billboard's Leila Cobo, the magazine's executive director for Latin content and programming. The station, which formerly featured top 40 pop songs, will play two-thirds Cubaton, along with other urban and reggaeton music. Their new slogan is “Cubatón y más.”
"Everything Cuban now is fashionable," Jesus Salas, SBS EVP of programming, multi-platform coordinator, told Cobo. "In Miami... what I've been seeing is when we go to bars they play this music over and over... These artists have millions of views in YouTube, and no one is playing it on rotation. We have the station to do that."
Gente de Zona, who broke into the American market via “Bailando,” their international mega-hit with pop star Enrique Iglesias, has performed at AmericanAirlines Arena and other major Miami venues, and recorded another hit, “La Gozadera,” with Marc Anthony. Jacob Forever, who played the James L. Knight Center earlier this summer, will appear at the Miccosukee Resort in Miami with Wisin, a top reggaeton artist, in a Labor Day Weekend concert on Sept. 4.