Bob Barker, former iconic host of one of television's most famous game shows, The Price is Right, takes the helm of WWE's Monday Night Raw on Labor Day.

As the latest celebrity guest host of WWE's Monday Night RAW, Barker will be in charge at the Allstate Arena in Chicago, live 9 p.m. EST Monday, Sept. 7 on the USA Network.

Barker, who was trained in martial arts by Chuck Norris and did his own fight scene in the Adam Sandler movie Happy Gilmore, steps into the ring for the first time. He has the power to shape WWE's flagship television program Monday Night RAW.

Barker, the 35-year veteran of The Price is Right and a New York Times Best Selling Author, recently released his autobiography, Priceless Memories, which details his childhood and his years in entertainment. The book is currently available wherever books are sold.

• Gillette has expanded its relationship with WWE and introduced a new, four-month interactive online campaign featuring WWE Superstars John Cena, Chris Jericho, and Cody Rhodes called Be A Superstar at wwe.com/beasuperstar.

These three Superstars will be featured in more than a dozen engaging videos showing how they each embody Gillette Fusion qualities of individuality, style and confidence.

Stepping Up is hosted by John Cena offering tips to help guys step up and be successful.

Body Basics is hosted by Cody Rhodes and teaches guys why it is crucial to have their mantemple look its best.

Express to Impress is hosted by Chris Jericho who helps guys develop their own style to stand out from the crowd.

This is the first custom video product integration for the personal care category that provides both product education with personal insight into the Superstars' lives.

WWE fans can also take a personal role by uploading their photos into the mosaic Photo Wall and share their opinions about style on the Comment Wall. This unique content will also be featured in online advertising and on social networking sites like Facebook, YouTube and Twitter and shared with friends.

``WWE Superstars perform under pressure in front of millions of fans each week and these videos help reinforce the importance of a grooming routine in helping guys look, feel and be their best,'' said Tim Williams, Marketing Director, Gillette.

``We continue to have a successful relationship with John Cena and WWE, and we are pleased to expand this program to include more Superstars to help us reach the loyal and passionate WWE fans.''

Joe DelGrosso, Senior Vice President, Integrated Sales for WWE, said, ``WWE is excited to continue our Gillette partnership with the Be A Superstar campaign. This form of branded entertainment is a great opportunity for Gillette to engage with the WWE Universe through digital content integration via our Superstars.''

The new campaign's debut follows P&G's recent purchase of The Art of Shaving and the super premium men's skin care line Zirh as part of its strategy to win with men and build P&G Beauty & Grooming, which includes Gillette, Old Spice, Braun and a collection of leading male Fine Fragrances, into the world's premier male grooming company.

• WWE Monday Night Raw is Oct. 19 at the Veterans Memorial Arena in Jacksonville.

• Tickets for the WWE SmackDown/WWE's ECW show on Sunday, Dec. 20 at the Amway Arena in Orlando are on sale. Bell time is 6:45 p.m., and tickets start at $20. Call or visit TicketMaster online.

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