The Marlins lost a lot of their pop when they traded Giancarlo Stanton, Marcell Ozuna and Christian Yelich. But in hiring Chip Bowers, a top executive for the Golden State Warriors, they’re hoping to add some muscle in their efforts to boost revenue.
Bowers has been named the Marlins’ president of business operations. Bowers will report directly to Marlins CEO and part-owner Derek Jeter.
“Our goal is operate a first-class organization with first-class individuals,” Jeter said in a statement issued by the Marlins. “Chip brings an immense breadth of experience, working in outstanding organizations which have achieved success both on and off the field or court of play.”
During Bowers’ five seasons with the Warriors, corporate partnerships improved from 27th in league revenue to No. 1, according to the San Jose Mercury News. The team ranks fourth in digital fan engagement.
Bowers has also worked for the Orlando Magic and San Diego Padres.
Bowers, who served as the Warriors’ marketing chief, will be tasked with raising revenue for a franchise that has the poorest local television contract in the Majors and selling naming rights to Marlins Park.
“I am honored and thrilled to be joining Bruce Sherman, Derek Jeter and the Miami Marlins organization,” Bowers said. “This organization’s leadership and commitment to building sustainable success, with a focus on re-engaging their corporate and community partners, made this a very easy decision.”