Boys & Girls Clubs of America (BGCA) and WWE (NYSE: WWE) announced a multi-year, national partnership designed to further enhance youth development at local Clubs across the country. The new partnership focuses on bullying prevention efforts around Be a STAR, WWE’s anti-bullying initiative, and its mission to encourage young people to treat each other with respect through education and grassroots initiatives.
WWE Superstars and Divas, many of whom are Boys & Girls Club alumni, will participate in anti-bullying rallies at local Clubs across the United States where they will interact with local youth, share their personal experiences, and distribute Be a STAR resources and materials. Since 2011, WWE has held more than 100 anti-bullying rallies and Be a STAR’s resources and programs have reached more than 300,000 children globally.
To support Boys & Girls Clubs of America’s mission, WWE will utilize its global platforms including WWE Network and TV broadcasts, live events, digital, social media and TV production, to generate awareness and raise funds for the organization. Additionally, WWE will make a financial contribution to support BGCA and the 4,500 Clubs across the U.S.
“We are pleased to partner with Vince McMahon, a Boys & Girls Club alum, and the WWE organization to educate Club youth around bullying prevention,” Jim Clark, BGCA president & CEO, said in a release. “Each day, Club professionals work to create a safe environment that empowers the nearly 4 million kids and teens that attend our Clubs. Thanks to partners like WWE, we can elevate important issues like bullying and equip our youth with the skills they need to navigate successfully to a great future.”
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Vince McMahon, WWE Chairman & CEO, said: “WWE is proud to partner with Boys & Girls Clubs of America and support their efforts to build future leaders. As a proud Boys & Girls Club Alumnus, I know the difference this organization makes in the lives of our youth.”
WWE is committed to leveraging the power of its brand and platforms to help address important social issues worldwide including diversity and inclusion, education, military support and providing hope to those in need. Through partnerships with Special Olympics, Ad Council, Connor’s Cure, GLAAD, First Book, Susan G. Komen, Make-A-Wish, Hire Heroes USA and USO Metro, WWE supports programs and initiatives that positively impact children and families around the world.
WWE and Boys & Girls Clubs of America announced a multi-year national partnership to support bullying prevention efforts and help create a safe environment for today’s youth.
To kick off the partnership, WWE and BGCA hosted a Be a STAR anti-bullying rally on Monday, Jan. 25 with WWE Chief Brand Officer Stephanie McMahon, Boys & Girls Clubs of America Vice President of Marketing Frank Sanchez and WWE Superstars Big Show, The Miz, Titus O’Neil, Darren Young, Kalisto, and WWE Diva Naomi at the Hank Kline Boys & Girls Club in Miami.
The lovely and talented Renee Young, part of the WWE broadcast team, was the emcee.
More than 150 boys and girls, age 5-18, from five Miami-Dade County units (Hank Kline, Gwen Cherry, Kendall, Northwest, South Beach) of the Boys & Girls Clubs of America welcomed and listened to the stories each WWE speaker told of bullying and how to handle it. Everyone who spoke had been bullied in the past, and they shared much useful information about Be a STAR with a positive message, which resonated well with the kids.
Boys & Girls Clubs of America Vice President of Marketing Frank Sanchez attended as did Rachel Fernandez, vice president of Operations at Boys & Girls Clubs of Miami-Dade County. Sanchez also addressed the gathering.
About Boys & Girls Clubs of America
For more than 100 years, Boys & Girls Clubs of America (GreatFutures.org) has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, more than 4,100 Clubs serve nearly 4 million young people annually through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide.
They provide a safe place, caring adult mentors, fun, friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Priority programs emphasize academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 54 percent said the Club saved their lives. National headquarters are located in Atlanta.
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WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming reaches more than 650 million homes worldwide in 25 languages.
WWE Network, the first-ever 24/7 over-the-top premium network that includes all live pay-per-views, scheduled programming and a massive video-on-demand library, is currently available in more than 175 countries. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich and Tokyo.
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