WWE and Facebook are providing fans with exclusive content before, during and after WrestleMania 31 on Sunday, March 29, featuring WWE Superstar ring entrances, match clips, interviews, locker room commentary and training videos.
The “Facebook Trending Experience” for WrestleMania will also allow fans to see comments and posts about WrestleMania 31 from celebrities, WWE Superstars and Divas, news outlets, influencers and friends. During the telecast, WWE’s on-air announcers will encourage fans watching WrestleMania on WWE Network and pay-per-view to participate in the experience, and fans attending live will be able to check in at Levi’s Stadium to join the conversation.
This marks the first time that WWE and Facebook have teamed on WrestleMania to deliver fans near real-time event highlights, collaborate on in-venue activations, and drive fans to a social experience during a live event telecast. Additionally, WWE Superstar Zack Ryder will lead a “Hide and Like” promotion later today where fans will have the opportunity to find him in the San Jose area for a chance to win tickets to WrestleMania 31, WrestleMania Axxess and the 2015 WWE Hall of Fame Induction Ceremony.
“We are thrilled to partner with WWE to help connect the millions of WWE fans on Facebook with the excitement of what’s happening around WrestleMania 31 this weekend, whether they are at Levi’s Stadium, watching the telecast, or in line at the grocery store,” said Dan Reed, Facebook’s Head of Global Sports Partnerships. “From exclusive WWE video content on Facebook, to creative integrations of the fan experience both in-venue and for TV viewers, we think this partnership with WWE will bring the social conversation around WrestleMania 31 to a whole new level."
WWE Chief Brand Officer, Stephanie McMahon said: “Facebook is a global leader and innovator in driving social conversation with the ability to reach a massive audience. Our social experience during WrestleMania will create opportunities for fans to further engage with WWE and provide them with more access to our Superstars than ever before.”
In addition to the “Facebook Trending Experience” for WrestleMania, Facebook has partnered with WWE during WrestleManiaWeek to give back to the local community. Representatives from Facebook’s global policy and safety division were in attendance at WWE’s Be a STAR (Show Tolerance And Respect) anti-bullying rally at Joseph George Middle School in San Jose, Calif., on Thursday, March 26 to discuss the tools that Facebook offers in order to combat cyberbullying.
Brock Lesnar with Paul Heyman defends the WWE World championship against Roman Reigns at WrestleMania 31 on Sunday, March 29 live on WWE Network and pay-per-view from Levi’s Stadium in Santa Clara, Calif.
Other bouts include Sting battling Triple H, and Bray Wyatt taking on The Undertaker.
John Cena goes after the United States championship against Rusev with Lana. Brie and Nikki Bella are in tag team action against Paige and AJ Lee.
Superstars will compete for the Andre the Giant Memorial Battle Royal trophy. Participants are The Miz, Curtis Axel, Ryback, Fandango, Adam Rose, Zack Ryder, Jack Swagger, Titus O'Neil, Darren Young, Big Show, Kane, Erick Rowan, Damien Mizdow, Sin Cara, Goldust, Heath Slater, Mark Henry, Konnor, Viktor and NXT’s Hideo Itami.
The Intercontinental title hangs in the balance as Bad News Barrett defends against Dean Ambrose, Dolph Ziggler, Daniel Bryan, Stardust, Luke Harper and R-Truth in a ladder match.
Bell time is 7 p.m. EST.
For full details on WrestleMania and other events surrounding the big event,
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