Mattel and WWE are launching a girls’ product line that features the first fashion dolls of Nikki and Brie Bella, Sasha Banks, Natalya, Charlotte Flair, Becky Lynch, Alicia Fox and Eva Marie, to leverage the popularity of WWE’s female Superstars and give its sizable girl fan base a new way to connect with their favorite brands.
The new WWE Superstars product line, which was revealed at San Diego Comic-Con, offers fans an original way to play and includes the following:
- 12” fashion dolls that are articulated and come with multiple fashions inspired by Nikki and Brie Bella, Sasha Banks, Natalya, Charlotte Flair, Becky Lynch, Alicia Fox and Eva Marie.
- Role Play items that include a WWE Women’s Championship title belt with authentic styling and sleek metallic medallions, in addition to fun accessories like a Bayley-inspired headband and Sasha Bank’s “Legit Boss” rings.
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- Action figures that have deluxe articulation and bold ring looks that include the Superstar’s iconic accessories.
This is the first time female WWE Superstars will have a fashion doll and role-playing line, in addition to the action figures inspired by their in-ring characters. The dolls will be available for preorder online only at Toysrus.com beginning Monday, July 24, and exclusively at Toys“R”Us stores nationwide and Toysrus.com in September.
“The launch of the first-ever WWE girls’ product line is a significant moment in the evolution of not only our female Superstars but our entire company,” Stephanie McMahon, WWE Chief Brand Officer, said in a releaase “We are honored to partner with Mattel to provide kids with another way to connect with our incredible female performers who inspire confidence and strength.”
Lori Pantel, SVP and GM for Girl’s Toy Box, added: “At Mattel, we have a deep understanding of how girls play and are proud to be WWE’s partner in bringing the first ever female Superstar fashion doll line to fans. This line shows girls that they too can be a WWE Superstar and fits well within our portfolio of girl’s brands by offering unique doll aesthetics with empowering messages.”
- WWE in Miami
WWE is returning to South Florida with a WWE house show (no TV) as part of its SummerSlam Heatwave Tour, featuring SmackDown superstars on Sunday, Aug. 13 at 5 p.m. at the AmericanAirlines Arena, home of the three-time NBA champion Miami Heat.
See WWE Champion Jinder Mahal, United States Champion AJ Styles, SmackDown Women’s Champion Naomi, SmackDown Tag Team Champs The Usos, Mr. Money in the Bank Baron Corbin, Charlotte Flair, Randy Orton, Kevin Owens, Natalya, Shinsuke Nakamura, The New Day, Dolph Ziggler, Becky Lynch, Sami Zayn, The Ascension, Carmella and more. Talent subject to change.
Special VIP Packages available.
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience.
WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming reaches more than 650 million homes worldwide in 25 languages.
WWE Network, the first-ever 24/7 over-the-top premium network that includes all live pay-per-views, scheduled programming and a massive video-on-demand library, is currently available in more than 180 countries. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich and Tokyo.
Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com.
For information on its global activities, go to
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