NBCUniversal and WWE unveiled a comprehensive brand campaign, “For The Hero In All of Us,” that will air across NBCUniversal's expansive network of two broadcast networks, 17 cable channels and more than 50 digital properties in addition to all of WWE’s platforms.
NBCUniversal and WWE will engage consumers through #MyHeroIs inviting fans to name their favorite WWE Superstars and share personal and inspirational stories of heroism.
Below is the spot for the new campaign:
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In addition, advertisers can work with NBCUniversal and WWE in new ways to tap into the scale and reach of WWE’s multimedia platforms, which all deliver a TV-PG family-centric, multigenerational and multicultural audience. As part of the suite of NBCUniversal and WWE assets offered together for the first time, the companies have created bigger, more immersive opportunities than ever before for advertisers, including multiplatform, customized and turnkey initiatives around marquee tentpole events. Advertisers will also have unprecedented access to WWE Superstars and Divas for the creation of custom on-air campaigns, in-show integrations and social campaigns.
“WWE is one of the biggest, family-friendly, year-round programming opportunities on TV,” said Dan Lovinger, Executive Vice President, Advertising Sales, NBCUniversal. “We wanted to bring all of WWE’s brands, properties and platforms together so advertisers can more easily benefit from the massive and passionate audiences its live entertainment attracts. Our teams are excited to develop unique marketing campaigns for our partners in conjunction with the WWE.”
“Our new campaign illustrates all that is great about the WWE brand from our charismatic and athletic Superstars to our multigenerational and multicultural audience, and our commitment to giving back,” said Michelle Wilson, WWE Chief Revenue & Marketing Officer. “In partnership with NBCUniversal, we now have unprecedented opportunities for advertisers to engage our fans and Superstars while leveraging all of our platforms, including television, live events, digital and social media.”
Four key, tentpole marketing opportunities have been created for advertisers to take advantage of by utilizing WWE’s powerful engagement at scale:
· “The Road To WrestleMania” – a 32-day build up to the Super Bowl of sports entertainment.
· “The Slammy Awards” – an amped up version of WWE’s annual awards show that moves to first quarter in the heart of the red carpet season.
· “Champions of Fatherhood” – a special series which turns the spotlight on America’s unsung heroes.
· “Heroes of Tomorrow” – a way to highlight WWE’s legion of young fans.
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience.
WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming reaches more than 650 million homes worldwide in 35 languages.
WWE Network, the first-ever 24/7 over-the-top premium network that includes all 12 live pay-per-views, scheduled programming and a massive video-on-demand library, is currently available in more than 170 countries. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich and Tokyo.
Additional information on WWE (NYSE: WWE) can be found at
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NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.
NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.