Small Business

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Jack Hardy answers your questions on small businesses

Hosted by: Jack G. Hardy

Jack G. Hardy's experience as a senior manager, marketing executive, teacher and consultant was forged in both large and small business. At Young & Rubicam and IMC-International Marketing Communications, Hardy guided the creation of world-class advertising and promotion programs for P&G, Colgate-Palmolive, Chrysler, Lever, Nestle, Seagrams and Kraft Foods. His management know-how comes from shirtsleeves, hands-on experience. As Colgate-Palmolive's Western Hemisphere marketing director, he guided marketing for 22 companies. As CEO, his vision revitalized sales, market shares and profits for Colgate in Brazil and Venezuela and for Standard Brand's group of companies in Brazil. His book, The Core Value Proposition, establishes a new starting point and a powerful anchor for innovative business thinking. Hardy is active in SCORE-Counselors to America's Small Business, the Direct Marketing Association, NJ Bank Marketing Association, Florida International Bankers Association and Miami's Venezuelan-American Chamber of Commerce. Hardy is fluent in both Spanish and Portuguese.

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