Submitted by loraine from canada

Q: where would you recommend young adults to go and enjoy themselves in Florida they are visitors from Canada they don't know anything about Florida

Answered 11/09/09 06:08:15 by Jack G. Hardy

A: Orlando - start there!

Submitted by lina from canada

Q: where would you recommend a 40years old man, single as a must see destination i Florida between south beach Miami. Jacksonville,st. Augustine and Orlando

Answered 11/09/09 06:07:42 by Jack G. Hardy

A: Orlando - an excellent place to stop - relax - and refocus life as you enter the 40's.

Submitted by Jessica Martinez from Key Largo, FL

Q: Good afternoon, Mr. Hardy! After 20 years in the Key Largo SCUBA business, my husband and I have decided to shift our efforts into a new snorkeling operation in the same town. Our target market will be the Latin population, with children, in the Miami and Broward region. Do you have any tips on how to target them, specifically? We have planned English/Spanish advertising and localized print campaigns, but there must be more! Any info would be so helpful. Thanks so much, Jessie

Answered 10/26/09 15:55:32 by Jack G. Hardy

A: Why not contact the business chambers of commerce representing Latin America i Miami. They have newsletters. You make an offer. Do you have a website? are you accumulating an eMail database? Consider using ConstantContact.com - contact Sandi Abbott at sandi@xpressomarketing.com for help. Are you planning events? Surely you can make them especially interesting to us Latinos. Look for help at your own Chamber - prepare folders and display for placement at CC office. Let me know how these ideas fit - feedback please Jack - www.jackghardy.com

Submitted by Kristelle Soto from Miami, FL

Q: Hi Mr. Hardy, I read your article on Cloud Computing and would like to tell you about our company, Tytorean. Our interactive development work is based on Cloud Computing services. We are expanding locally for Clients in need of this very tool. We'd love to tell you more about what we do with Salesforce CRM and various applications. Thanks! Kristelle@tytorean.com

Answered 10/06/09 13:09:31 by Jack G. Hardy

A: Please send materials to me at jack@jackghardy.com

Submitted by Brooks Kurtz from Miami, FL 33156

Q: Jack - I read with interest your column every week in Business Monday in The Miami Herald. My question is this: What is the best way to drive residential mortgage business, both refinances and purchases, to my website www.amerisave.com/partner/bkurtz ? I have been in the S. Fla residential mortgage market for over 32 years and since I am a National Lender, am approved to do loans in all 50 states in addition to South Florida. I look forward to your response and thank you in advance. Brooks

Answered 10/06/09 13:08:09 by Jack G. Hardy

A: Brooks - I found your website easily. When I click on the button below your name and info for a quote - does it go to you? How important is this site to your prospecting? Is this the best place to receive your prospects - or would you benefit from a separate website from which you welcome prospects. I have no way to evaluate AmendSave as a primary source of leads. If your purpose is to receive prospects at Amerisave you can drive them there with your own Google AdWords and/or Yahoo ad campaigns. Or you could direct to your own site. But I think that you'll agree there is nothing more important that networking - look to LinkedIn, FaceBook and other social networking tools. But keep the "shoe leather" mode as active as always. I hope this helps Jack G Hardy - jackghardy.com

Submitted by Louis Rosas-Guyon from Miami, FL

Q: Dear Sir, I wanted to write to you about your recent article "Cloud Computing: better info, lower costs." I recently wrote a book about this exact phenomena. I am offering the book as a free download via www.NearlyFreeIT.com. I was hoping for a chance to talk to you about my book and how I believe it can help the current generation of entrepreneurs end the economic mess we're in. I hope to hear from you soon. Sincerely, Louis Rosas-Guyon louis@r2computing.com (305) 423-9574

Answered 08/20/09 07:33:47 by Jack G. Hardy

A: Louis, Patently I would like to know more about your book - contact me directly at jack@jackghardy.com

Submitted by Hans Bos from miami beach

Q: Good evenng Sir, With pleasure and learning something every time I read your column about marketing.Thank you. This week I red you column about finding a niche market and we also have a hard time connecting with the right markets for our soccer product called iGoal : www.igoalsports.com . We feel we have all the ingredience to make this a very popular product IT SAFE FOR KIDS IT PROTABLE and easy to sue. But needs to be shown to believe. We like to stick to grass roots to protect our margins . Do you have any pointers ? THank you Hans Bos iGoal Sports 866-502-7792 www.igoalsports.com hans@igoalsports.com

Answered 07/07/09 08:26:19 by Jack G. Hardy

A: So who is your niche market target? Beach soccer clubs? If so how many and where are they? Do beach clubs use iNet? How often do they need to replace the goal? Will you get frequent repeat sales from them? (Most likely not I'd think) Then what market will provide some measure of volume sales? Or perhaps you should be searching for a companion product that has repeat sales and can sell with the goal. After all your product does solve a problem-agreed. But replacement is not frequent.

Submitted by Karen from Pompano Beach

Q: What is the best way to market for a primary care practice?

Answered 06/30/09 15:56:39 by Jack G. Hardy

A: I need to know more about your practice before I could venture an answer.

Submitted by Dr. Debby Hirschhorn from Hollywood, FL

Q: Five years ago, I was selling an ebook on my website for $39.00. Then I took a seminar which pointed out that if I create a three-ring binder and make the ebook into a course, I could get a lot more money for it. That person was correct; it has provided me a healthy stream of income at $139 for the course. (go to DrDeb.com to see it.) Now, you're suggesting that ebooks may be the next big thing. How do I do both without the ebook sales taking away from the binder/workbook sales? Thank you very kindly for your advice.

Answered 06/15/09 17:13:41 by Jack G. Hardy

A: Take a look at how you can start giving the course - in person - via the Internet. There are several well prepared tools: go to Cisco.com for one - Webex for another.Just add a charge for type of participation involved: individual coaching, group participation, general audience.

Submitted by Patricia Merino from Pembroke Pines, Fl

Q: Mr. Hardy I read your articles every week and have saved all pertaiing to internet marketing. We have a very new company. It is been in the making for two years but was placed on the web only 6 weeks ago. I am following a lot of your advice and we have it on Google were we are getting about 40.000 hits per day. I am however a novice on marketing and thinking of adds on internet travel publications and also a press release. Will you be kind enough to take a look at our AWSOME web site WWW.SEARCHVACATIONRENTAL.COM and advice how to best proceed on my marketing strategies. Thank you very much for your time Patricia Merino 954 450-1420

Answered 06/10/09 17:34:26 by Jack G. Hardy

A: Patricia Great site-well thought out! I see two marketing strategies: Find vacation homes and sell available rentals. I'm guessing - but I'd start by locating best vacation places in world for furnished home rentals - check out your competition. I'd then try to determine best local source for listings: real estate brokers, etc. I'd gather a mailing list. then use an eMail campaign to gain action: Constant Contact.com Word of Mouth may well be the way to find renters - but you should check out links to other non-competitive vacation websites - see where you can get a listing. Also start work on investing in Google ads - to attract traffic to your website - Jack G hardy (jackghardy.com)

Submitted by Nelson Bonet from 9150 sw 124th st miami,fl 33176

Q: Desde hace un tiempo vengo leyendo sus acticulos, aunque puedo leer en Ingles me cuesta esribirlo . Espero que UD si pueda contestarme en Espanol. Yo estoy trabajando en un Plan de Negocio para una nueva compania de servicio y me gustaria saber cual es el metodo a serguir para determinar el tipo marketing que le corresponde a mi compania o que infomacion UD nesecita para detrminarlo. Muchas gracias por su tiempo.

Answered 06/10/09 17:27:58 by Jack G. Hardy

A: Sin saber que tipo de negocio de servicio tu tienes en mente - es imposible que te responde. Comunique con migo atravez de mi website (jack@jackghardy.com)

Submitted by Patricia Merino from Pembroke Pines, Fl

Q: Mr. Hardy I read your articles every week and have saved all pertaiing to internet marketing. We have a very new company. It is been in the making for two years but was placed on the web only 6 weeks ago. I am following a lot of your advice and we have it on Google were we are getting about 40.000 hits per day. I am however a novice on marketing and thinking of adds on internet travel publications and also a press release. Will you be kind enough to take a look at our AWSOME web site WWW.SEARCHVACATIONRENTAL.COM and advice how to best proceed on my marketing strategies. Thank you very much for your time Patricia Merino 954 450-1420

Answered 06/10/09 17:25:41 by Jack G. Hardy

A: Patricia, Yes, I agree you've got a well thought out website! I'd see two separate marketing strategies: obtain listings, attract renters. I'd also think you have access to identify best worldwide vacation locations. How do you attract rentals from the most desirable locations? Let's say Italy - Can you hook up with real estate people in Florence? But surely you can determine viable contacts by country and region. Now work on an eMail campaign directed to the contacts uncovered. Consider ConstantContact (see my website (jackghardy.com) Word-of-Mouth Advertising may be the best way to stimulate rentals. Check out WOMA on Internet using Google. Give me feedback, please Jack G Hardy

Submitted by Jerry Doyle from Miami Florida

Q: We have just updated our website www.miamifurnituremedic.com I have yellow pages ad under Furniture Repair, my company is Furniture Medic By Doyle. We are spending close to $900 each month on my Yellow pages and Internet yellow pages. I feel I should reduce the size of my print ad and concentrate more on the web. My question. Is this the right direction and how can I get The most from The Internet. Jerry Doyle Owner Furniture Medic By Doyle

Answered 05/20/09 16:47:01 by Jack G. Hardy

A: Jerry Your website is elegant. Please read next Monday's column for tips on how to evaluate your website. You may need changes to focus upon specific target markets. Regarding Yellow Pages - How much new business does your investment provide each month? Enough to pay the bill? Calculate over 3 to 6 months. Adjust accordingly. Jack G Hardy www.jackghardy.com

Submitted by Lori Wilbur from Hialeah, FL

Q: Dear Mr. Hardy, I was wondering if you have ever heard of a company called Stores On Line. If so, do you know if they are legitimate or not. Please email me at ljw7100@comcast.net. Thank you very much! Lori Wilbur

Answered 05/15/09 12:33:27 by Jack G. Hardy

A: Lori, Please use Google to search for Stores On Line - I know nothing about them. But there are several warning entries on the same Google page.

Submitted by Marta from Coral Gables

Q: Jack, Your column today is very helpful. I will try to buy Scientific Advertising.

Answered 04/13/09 09:16:54 by Jack G. Hardy

A: Have fun! Match it up against many of the marketing techniques "invented" during the '80's and later on via direct marketing experts.