August 10, 2014

Bet on afrida rising

As more than 40 African leaders gather in Washington for an unprecedented summit, Africa’s brand problem in America has grown significantly worse. Two events — the kidnapping of more than 200 Nigerian girls by Boko Haram and a currently uncontrolled Ebola outbreak in West Africa — have tuned in clearly through the news and social media static. And they have reinforced existing public impressions of disorder and disease.

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