Spirt Airlines President and CEO, Ben Baldanza takes the Ice Bucket Challenge Monday, Aug. 18, 2014, at the companys Miramar, Fla. headquarters, as employee Terry Emile dumps ice water on him. I lost my mother to ALS, said Baldanza Anything I can do to help bring awareness and help support the Florida Chapter of the ALS Association, I’m willing to do". Baldanza challenged other airline CEOs to follow suit. (AP Photo/J Pat Carter)
J Pat Carter/ AP

ICE BUCKET CHALLENGE

Ice Bucket Challenge making a big splash for charity

The challenge fueled strictly by social media has worked. In three weeks, the ALS Association, has received $53.3 million compared to $2.2 million during the same period last year.

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