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$2 million ad blitz will tout Miami as global destination

sandron@MiamiHerald.com

Miami-Dade business leaders will unveil a $2 million advertising campaign Thursday to promote the county as a great place to do business.

The ads will appear in newspapers, magazines, websites and on television in New York and in six foreign countries: Argentina, Brazil, Canada, France, Italy and Spain.

They're designed to get companies interested in bringing money and jobs to Miami.

Local business leaders will get their first look at the campaign at the annual meeting of the Miami-Dade Beacon Council tonight in Coral Gables. The Beacon Council is a taxpayer-supported economic development agency.

''We want to raise the profile of Miami as a great place for both tourism and business,'' said the council's president, Frank Nero.

In addition to the council, the campaign's sponsors and organizers include the Greater Miami Convention and Visitors Bureau, American Airlines, Miami-Dade County, the Port of Miami and Miami International Airport.

The campaign also will target six key industries: life sciences/biomedical; fashion design and architecture; aviation and aerospace; financial services; technology and tourism.

The campaign, titled ''Miami: Where Worlds Meet,'' was created by Turkel, a Coconut Grove ad agency.

For more information on the campaign, visit www.miamiwhereworldsmeet.com.

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