AD MAN: Alan Stess, a South Florida advertising pioneer, helped mainstream Hispanic media by convincing Anglo corporations like Burger King and the former Southeast Bank to advertise on Spanish-language radio and TV. Among his feats, in 1980 he created a billboard for his client, Univision, and had it towed around Burger King’s headquarters — during lunch time — that read: “Burger King, You’re Missing a Whopper of an Audience.”
AD MAN: Alan Stess, a South Florida advertising pioneer, helped mainstream Hispanic media by convincing Anglo corporations like Burger King and the former Southeast Bank to advertise on Spanish-language radio and TV. Among his feats, in 1980 he created a billboard for his client, Univision, and had it towed around Burger King’s headquarters — during lunch time — that read: “Burger King, You’re Missing a Whopper of an Audience.”
AD MAN: Alan Stess, a South Florida advertising pioneer, helped mainstream Hispanic media by convincing Anglo corporations like Burger King and the former Southeast Bank to advertise on Spanish-language radio and TV. Among his feats, in 1980 he created a billboard for his client, Univision, and had it towed around Burger King’s headquarters — during lunch time — that read: “Burger King, You’re Missing a Whopper of an Audience.”

Ad executive Alan Stess, who helped mainstream Hispanic media in Miami, dies at 79

January 13, 2015 7:00 AM

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