In the early 1960s, when advertising agencies were run by men, Rosalie Rice, a bookeeper and Miami Beach Sun columnist, opened her own firm, Rose Rice Associates. She became one of the first female ad agency owners in Florida. For decades she represented hotels in Miami Beach, Sunny Isles Beach and Surfside and supported the Greater Miami Visitors and Convention Bureau.
In the early 1960s, when advertising agencies were run by men, Rosalie Rice, a bookeeper and Miami Beach Sun columnist, opened her own firm, Rose Rice Associates. She became one of the first female ad agency owners in Florida. For decades she represented hotels in Miami Beach, Sunny Isles Beach and Surfside and supported the Greater Miami Visitors and Convention Bureau. Courtesy Stan Bodner
In the early 1960s, when advertising agencies were run by men, Rosalie Rice, a bookeeper and Miami Beach Sun columnist, opened her own firm, Rose Rice Associates. She became one of the first female ad agency owners in Florida. For decades she represented hotels in Miami Beach, Sunny Isles Beach and Surfside and supported the Greater Miami Visitors and Convention Bureau. Courtesy Stan Bodner

Mad Woman in a ‘Mad Men’-era, advertising agency founder Rose Rice dies at 93

March 16, 2017 06:53 PM

UPDATED March 16, 2017 07:58 PM

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