Starting this week, we are bringing back a stand-alone weekday Business section as part of our broader effort to bolster our coverage.
And just in time for football season, we are moving to a beefy sports section that packages our expanded fall coverage of the Miami Dolphins, NFL and college football along with all other South Florida sports, into one color-packed section on Sundays and Mondays.
The changes are possible thanks to an upgrade in our presses that gives the Miami Herald 40 percent more color throughout the newspaper. These are the first changes to launch as we use this opportunity to re-examine how we can modernize the newspaper and make the most out of our expanded color capacity.
Beginning Tuesday, we are melding business news with classified advertising to restore a separate Business section. You can find section C tucked behind local and state news.
When we created the “faux” Business section four years ago, we were in the midst of a deep recession and business news dominated the front page. We put Business on the back of local — the only way to give the section a color front. Still, many of you remained frustrated by the design.
“Business in South Florida has picked up and settled into normalcy,” said Jane Wooldridge, Miami Herald business editor. “While some parts of the economy are still struggling, Miami is back on strong footing.”
The move to a separate Business section comes on the heels of last month’s launch of an expanded Business Monday section. We have added new features on international trade, the broker’s view of the real estate marketplace, and a CEO round-table. All of these areas represent local business sectors that are showing growth. We’ve also expanded distribution of the publication in key business areas in downtown, Doral and Coral Gables.
In sports, we are keeping all of our expanded football season coverage, but packaging it into one section. As long-time readers know, on Sundays and Mondays during the football season, we split our sports content into two sections. One is dedicated to college football (Sundays) or the Miami Dolphins and the NFL (Mondays), and the second section is focused on everything else from baseball to horse racing in this year-round sports town.
The new combined sections, which debut this weekend, will have all of the same great in-depth coverage but with lots of color to showcase our game day photographs. The Monday Miami Dolphins report will have a splashier design with more color pages -- including a photo-filled center spread -- and the best images from Sunday’s NFL games.
“We look forward to highlighting our photographers’ best photos of the day during football weekends,’’ sports editor Jorge Rojas said. “The Dolphins are off to a good start, and we have plenty of rabid sports readers watching every play and reading every word.”
Aminda Marqués Gonzalez, executive editor, can be reached at 305-376-3429 or amarques@MiamiHerald.com. The mailing address is 3511 NW 91st Avenue, Miami, FL 33172. Follow on Twitter @MindyMarques.