The Miami-Dade County school board on Wednesday decided to go after an online retailer selling merchandise with logos the district says are protected by copyright.
It will be the first lawsuit of its kind for the school district.
“It’s a direction worth taking,” said district Superintendent Alberto Carvalho. “People ought to know and understand there’s a cost of doing business.”
With football teams that attract nationwide attention, Miami-Dade schools moved about two years ago to copyright school names, logos and mascots.
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Board member Raquel Regalado, formerly an intellectual property lawyer, said: “It's important for us to be diligent,” to protect the district’s rights.
A company called Prep Sportswear is selling t-shirts, hoodies and other apparel online with the logos of some local schools. Booker T. Washington and Miami Central, both Miami-Dade high schools well-known for their athletic programs, are among the top sellers on the site.
Prep Sportswear did not return emails requesting comment.
Also Wednesday, the board picked a new principal to lead Miami Sunset Senior High School in Kendall. The former principal, Lucia Cox, retired abruptly after pictures purporting to show moldy juice being served by the cafeteria, roaches and dirty water at the school went viral online.
The new principal will be John Lux, who has been principal at Palmetto Middle. A replacement for Lux was not named.
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