Hey, Miami Beach. Have a centennial and a smile.
At an unveiling Thursday morning at City Hall, the city and its official soft drink partner Coca-Cola debuted a commemorative, limited-edition 8-ounce glass Coke bottle that marks the city’s 100th anniversary this year. The Beach’s centennial logo is emblazoned on the bottle and its packaging. The limited supply of six-packs will be available in Miami Beach retail stores beginning Friday.
Melanie Jones, general manager of the South Florida market for Coca-Cola, said the company has been a proud partner with the city since 2012.
“Like any good partner, we want to honor this milestone by pairing the city’s centennial logo with another American icon, the Coca-Cola contour glass bottle,” she said. “For the first time in more than 10 years, we are putting a city logo on a Coca-Cola glass bottle.”
A Coca-Cola driver then delivered the first six-pack to Miami Beach Mayor Philip Levine.
“Those are absolutely fantastic,” he said. “Those are beautiful.”
According to Coke spokesman Gorki De Los Santos, the company only occasionally puts out such commemorative bottles with organizations or local governments. For instance, special bottles were produced when the University of Florida won its first football championship in 1996.
Coke is a recycling partner with Miami Beach, and it sponsors more than 40 recycling bins along Lincoln Road, as well as beach cleanups and rain barrel programs.
Levine hyped the upcoming centennial celebration, which will culminate with a concert in at Lummus Park in South Beach on March 26. The performing artists have yet to be announced.
ACT Productions, Inc., is organizing the festivities, which will include a fashion show, car show and a celebrity tennis tournament. In the wake of the recent legalization of same-sex marriage in Florida, the Beach also wants to hold a large-scale wedding, where 100 couples of any orientation will get married.
Anyone interested in having centennial nuptials, which will be officiated by Levine, can contact the mayor’s office at 305-673-7030.
Follow @joeflech on Twitter.