Miami International Airport revealed a new carrier Wednesday for Terminal J: Han Solo’s Millennium Falcon.
The most galactic of social-media marketing came to the county-owned airport on May the Fourth Day, with MIA joining in on the Star Wars celebration. Hinged on the phonetics of the date (May the Fourth be with you), the annual tribute to the sci-fi saga brings a wave of Star Wars tributes and attempts to strike viral-post gold online.
For MIA’s take on the day, a staffer embedded an image of Solo’s fictional ship onto a real-life image of the airport’s Concourse J. An HSBC jet bridge connecting to the cruiser and a ground crew member deploying an orange safety cone underneath the cockpit. MIA posted it on its Twitter account under the heading: “New arrival at Docking Bay 94,” which is where Solo kept the ship on Tatooine in the original Star Wars movie.
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“We thought it was a funny take on all the new airlines coming to MIA,” said Jessica Marin-Urrea, a senior digital marketing specialist at the airport.
No casual Star Wars fan, Marin-Urrea’s bridesmaids arranged a surprise Darth Vader appearance at her recent wedding. So she was put in charge of designing MIA’s May the Fourth “Easter eggs” — both online and in real life.
At the airport’s actual flight status board, MIA inserted a startling departure: Coruscant, capital of the Galactic Empire. But the Miami-to-Coruscant route wasn’t having a good day on May 4. MIA listed its status as delayed by “Imperial Entanglements.”