Miami-based Royal Caribbean Cruises Ltd. on Monday named two senior company executives to chart the future course of the company’s two largest brands.
Michael Bayley, a 33-year company veteran who worked his way up from an assistant purser’s position aboard the Nordic Prince, will serve as president and chief executive of Royal Caribbean International, the world’s largest cruise brand.
Lisa Lutoff-Perlo, whose 28-year career at the company began in the New England sales office, will serve as president and chief executive of Celebrity Cruises, a leading line in the premium market.
The appointments, which are effective immediately, play well into the cruise ship company’s growth strategy, said Richard D. Fain, chairman and chief executive of Royal Caribbean Cruises Ltd.
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“Both brands have been growing and actually strengthening their competitive positions in the market, and we were looking for a superstar to take the Royal brand to another level,” Fain said. “We were lucky to see we have two superstars internally, and that is the best of both worlds.”
Royal Caribbean Cruises is in the midst of several strategic moves, including introducing a new technology-rich class of ship, making a major push into China, and implementing a plan aimed at doubling earnings by 2017.
Bayley assumes Royal’s helm after a successful term as Celebrity Cruises’ president and chief executive, the company said. Previously, he held several senior roles at Royal Caribbean International, including executive vice president of operations. He is credited for playing a key role in the company’s international expansion, helping launch company operations in markets around the world, Royal Caribbean said.
Lutoff-Perlo moves to her new role from her position as executive vice president of operations at Royal Caribbean, where she played a critical role in the recent successful launch of Quantum of the Seas, the first in the company’s newest class of ships, Royal Caribbean said. She also played a key role in the launch of Royal Caribbean International’s Voyager and Radiance classes, as well as Celebrity’s Solstice class.
Royal Caribbean Cruises Ltd. owns Royal Caribbean International, Celebrity Cruises, Pullmantur, Azamara Club Cruises and CDF Croisières de France, as well as TUI Cruises through a 50 percent joint venture. Together, the six brands operate a combined total of 42 ships with an additional seven under construction contracts, and two on firm order.