Norwegian Cruise Line Holdings is making a bigger push into Australia and the surrounding region.
The Miami-based cruise company said Tuesday that it will open a sales and marketing office in Sydney to represent its three brands: Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises.
The upscale Oceania and luxury Regent lines already have itineraries that include Australia, New Zealand and the Pacific Islands. Norwegian hasn’t had a ship there since the winter season of 2001-2002.
Steve Odell, who has worked in the luxury cruise category in the region since 2000, will oversee the company’s growth in the area starting Oct. 1. He will be senior vice president and managing director Australasia for the parent company.
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“In view of the growing international interest in cruising combined with our strong growth strategy, the new office in Australia is a natural next step in our global expansion of Norwegian Cruise Line Holdings,” Harry Sommer, executive vice president of international business development for Norwegian Cruise Line Holdings, said in a statement. “It reflects our confidence in the growing Australia and New Zealand markets and we believe that our three brands...are all a perfect fit for the Australian market, offering a wide variety of experiences and worldwide itineraries.”