In another sign of the growing importance of Asia to the cruise industry, Royal Caribbean International this week announced it has created a new position to oversee the region.
The Miami-based cruise operator promoted Zinan Liu, formerly vice president of regional Asia operations for the line, to the new role of president for the China and North Asia Pacific region.
Liu, who has been with the cruise line since 2009, has expanded the brand in the area and led commercial and operational activities. He is chairman of Cruise Lines International Association in North Asia.
“These are exciting times for Royal Caribbean International as we continue to build our business in China,” Michael Bayley, president and CEO of Royal Caribbean International. “I am confident that Zinan’s expertise as a global travel veteran, his strong relationships in the region, and astute business acumen, will put us in a powerful position to reach our goals.”
Royal Caribbean International will have five ships in China by next year.