Small Business

December 22, 2006 5:37 PM

The Game Guy

Eric Poses's company, All Things Equal, recently launched a board game called The New Yorker Cartoon Caption Contest. While the likes of PlayStation 3 and Tickle Me Elmo X-treme hog headlines and spark riots, Poses is hoping his brand of low-key, creative fun (no batteries required) will help his company claim a bigger chunk of the $22 billion toy market.

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