Steve Gara watches TV with his 9-year-old twin sons, Dylan and Jordan, in their Cooper City home. Kids are excellent at pestering their parents to buy them things, so much that Pester Power is an actual marketing term.
Steve Gara watches TV with his 9-year-old twin sons, Dylan and Jordan, in their Cooper City home. Kids are excellent at pestering their parents to buy them things, so much that Pester Power is an actual marketing term. CHARLES TRAINOR MIAMI HERALD STAFF
Steve Gara watches TV with his 9-year-old twin sons, Dylan and Jordan, in their Cooper City home. Kids are excellent at pestering their parents to buy them things, so much that Pester Power is an actual marketing term. CHARLES TRAINOR MIAMI HERALD STAFF

Personal Finance

Fighting back against the ‘pester power’ in kids’ TV ads

February 06, 2015 3:39 PM

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