Entrepreneur Jilea Hemmings doesn’t tout her success. She spotlights her failure.
Hemmings, the creator of Greenie Tots, wants other newbie entrepreneurs to understand the pitfalls of starting a business — the things she learned the hard way.
She and her husband, Jamie, started Greenie Tots in 2009 to sell a frozen meatless entrée aimed at children. The Plantation couple managed to take the business national, but it died six years later, even though they took many of the right steps to succeed.
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