To meet growing demand for its sunglasses, which float on the water and retail for about $120, Panda started developing business relationships with retailers located in beach communities such as Miami Beach, Fort Lauderdale and Palm Beach. Today, more than 100 retailers are selling the Panda sunglasses. In South Florida, these include Shade Boutique at the Intercontinental Hotel Miami, Sole on the Ocean store on Collins Avenue, and Miami Blues in Pompano Beach.
“We are focusing on working with smaller partners to help educate customers about our product and brand, rather than pursuing mass distribution. For example, the U.S. Men's Soccer team recently wore our sunglasses,” Ko said. “We are a young company and need partners to help us share our message.”