To help customize the shopping and dining experience for customers, Dolphin Mall launched a free mobile app for Android and iOS smartphones that will offer consumers indoor navigation technology and other shopper-friendly functionality.
The Dolphin Mall app, available for both Android and Apple smartphones, was developed in partnership with Meredith Xcelerated Marketing and SPREO. It delivers step-by-step navigation and location-based marketing through Bluetooth and Wi-Fi technology, giving shoppers instant access to their favorite stores within the mall.
Shoppers can use the app to route a map of their shopping trip in order to navigate the mall more quickly, locate stores, restaurants and entertainment options as they shop, save favorite stores, view fashion trends, and receive real-time notifications of events and in-store promotions. “Today’s shoppers are all about convenience and personalization,” said Madelyn Bello Calvar, marketing and sponsorship director for the Dolphin Mall.
Miami’s Dolphin Mall also offers free Wi-Fi and charging stations for portable electronics.