Alexandre Hohagen, who formerly headed up Latin America for both Facebook and Google, has acquired Nobox, a pioneering full-service marketing agency based in Miami. He will be CEO and partner. Terms of the transaction were not disclosed.
Hohagen will bring his experience with advertising and technology in these markets with the goal to further enhance the agency's relevancy and footprint for its marquee clients including Netflix, PlayStation, Hotel Tonight, Marriott, Copa Airlines, Royal Caribbean and Volkswagen. Nobox, already a multi-million agency with a focus on the Latin America market, also has a keen focus on digital and social with more than 15 years in the market.
“Nobox's work for some of the world's leading brands, bringing relevant digital strategies to Latin America, made it quickly the most consistent digital agency in the region. We were attracted to Nobox because of the combination it brings of creativity and technology, to achieve amazing results for its clients. We are thrilled to be part of it,” Hohagen said in a statement announcing the transaction. Hohagen, most recently vice president of Latin America and U.S. Hispanics at Facebook, left the social media giant in early 2015 and has been an investor and board advisor based in Miami in recent years.
In addition to Hohagen, Pedro Cabral, founder and former CEO of Agencia Click in Brazil and former chairman of Isobar Global, will become the new chairman and investing partner, joining Nobox co-founder Jayson Fittipaldi, who will remain as chief creative officer. Carlos Garcia, co-founder and former CEO of Nobox, will remain a partner and advisor on innovation as he leads a new venture in marketing tech called HYP3R.
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In 2016, Nobox has the opportunity to continue developing in the U.S. Hispanic and Latin America region, even though some markets are going through tough times, Hohagen said. “We see a big opportunity in Latin America. We believe that now is the perfect time for us to grow, especially as some markets struggle. Our approach is very much focused on impact and results; and that's exactly what clients will be focused on moving forward.”